Artist Discovery
Drop, Vanish, Repeat: The 72-Hour Strategy That's Turning SoundCloud Kids Into Signed Artists
A new playbook is quietly reshaping how artists break through the noise — and it has nothing to do with radio spins or playlist pitching. Indie producers are engineering viral moments across TikTok, SoundCloud, and Discord in tight 72-hour windows, and major labels are scrambling to keep up. We got into the weeds with the strategists and artists running the game.